Aug 2020: Marketer quick tips & Ledo reference

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每月為你精選數個市場營銷知識,只需3分鐘時間,補充你每日所需要嘅市場學小知識。

 

  1. 你的戶外廣告夠搶眼嗎? 夠影響力嗎?
  2. 如何創作一句出色的口號?
  3. 呢度郵箱廣告實例:中國移動
  4. 呢度餐桌貼紙廣告實例:南豐紗廠
  5. 最新香港廣告重溫
    • Adidas ZX range
    • McDonald’s International Fried Chicken Day

 


 

1. Does your roadside billboard eye-catching and effective?

Billboards can help build brand fame and scale. It should be noticeable and meaningful with a clear design. Here are 5 basic things that need to have: straight story, short and useful message, big enough, colorful design, and suitable location.

1. 你的戶外廣告夠搶眼嗎? 夠影響力嗎?

大型廣告牌有利建立品牌聲譽和規模。引人注目的廣告牌應有著清晰又有意思的設計。這樣需要合乎5個基本要求:

  • 直截了當的故事
  • 精簡的信息
  • 足夠的大小
  • 色彩豐富的設計
  • 合適的地理位置

Source: 99designs – 5 rules of effective billboard design and advertising (Read more)

 


 

2. What makes a great tagline?

Steps of creating a tagline are super easy like briefly introducing entire business in a few sentences and trim it down to one short sentence. 

However, a great and popular slogan is a masterpiece from people racking their brains and trying the whole bag of tricks. See Forbes’ Best-Loved Advertising Taglines to grab some inspiration!

2. 如何創作一句出色的口號?

創作標語的步驟可以非常簡單,先寫出業務簡介,然後再精減為一個短句。 

不過,出色又受歡迎的宣傳句子一直是別人出盡渾身解數,絞盡腦汁的傑作。 或者參考《福布斯》的「最受歡迎的廣告標語」看看可不可以帶來一點啟發!

Source: Denise Lee Yohn Blog (Read more)

 

 


3. Ledo Second Pouch Box reference: CMHK

CMHK placed 100 second pouch box ads at housing estates to promote their broadband plan which is targeting households.

3. 呢度郵箱廣告實例:中國移動

中國移動於香港不同主要屋苑放置郵箱廣告,藉此向不同家庭推廣寬頻計劃,吸引附近居民嘗試使用他們的服務。

 


4. Ledo Table Sticker reference: The Mills

The Mills is a landmark revitalization project and a step towards a future of applied creativity and innovation at Tsuen Wan. This advertisement was placed in different restaurants of Tsuen Wan to attract the audience to visit The Mills.

4. 呢度餐桌貼紙廣告實例:南豐紗廠

南豐紗廠位於荃灣,活化後變成新的文創地標,於該區放置餐桌貼紙廣告能有效吸引區內市民留意新地標並前往參觀。

 


5. 最新香港廣告重溫 

  • Adidas – ZX range

The spot explores the new ZX range through a mixture of 3D, hand animation, simulations, and CG. Chinese star Jackson Yee, a singer, dancer and actor, is starring in the film alongside the prominent South Korean musicians So!YoON! and DPR Live, who are being shown to test the newest Adidas ZX range and the shoes’ durability.

Film advertisement created by Hypebeast, Hong Kong for Adidas, within the categories: Fashion, Retail Services.

 

 

  • McDonald’s International Fried Chicken Day
Digital advertisement created by DDB, Hong Kong for McDonald’s

呢度廣告獨家經營全香港超過1600個紫色郵箱廣告業務,想了解更多郵箱廣告,歡迎喺右下角經WhatsApp搵我哋。
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呢度廣告

Ledo is an O2O offline advertising spot platform allows people to share vacant space and turn them into valuable offline advertising spot, in order to fully utilized the idle resource in the world and restructure the traditional offline advertising industry. Vacant space could be shop window, table surface, out door wall or any idle space suitable to display advertisement. Through the platform, people can freely post their idle space to bring extra income and other people can base on time, location and price to find relevant spot for their marketing campaign in an open, transparent and intelligent manner. Ledo is rapid growth web platform startup company in Hong Kong and the market value reach to 20M Hong Kong dollars in 2017. 呢度廣告是一間數碼港培育公司,我們在香港建設了最大型的O2O廣告點租賃平台,允許人們分享閒置空間及將它們轉化成有價值的廣告點,旨在善用世界上的閒置空間及把傳統推廣行業重新定義。 廣告點可以是店鋪窗口、餐桌面或任何適合展示廣告的閒置空間。透過這個平台,人們可以自由地租出閒置空間來賺取額外收入,而需求方則可以因應時間、地點及價錢尋找最有效的廣告空間來進行市場推廣。

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