November Marketer Quick Tips and Reference!

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每月為你精選數個市場營銷知識,只需3分鐘時間,補充你每日所需要嘅市場學小知識。

  1. O2O即是Online To Offline? 不一定。
  2. Pay-per-click (PPC) 可以如何幫助到中小企?
  3. 呢度郵箱廣告實例:香港郵政
  4. 呢度郵箱廣告實例:HGC

 

11月 呢度廣告新資訊& 廣告實例分享

1. Does O2O mean Online To Offline? Not exactly.

Not only Online To Offline, but O2O is also meaning Offline To Online.
O2O technology is an easy process to get in touch with our consumers.
For example, a QR Code placed on a movie poster can put customers to the trailer on their smartphone.

1. O2O即是Online To Offline? 不一定。

O2O除了是Online To Offline(線上到線下),還有是Offline To Online(線下到線上)。
我們利用O2O技術便可以輕易接觸到消費者。例如,在電影海報上面加上二維碼就可以有效將顧客(Offli ne)帶到手機上的預告片裏(Online)。

Unitag Blog:

O2O’s Barometer

 

2. How do Pay-per-click (PPC) Ads work for SME?

PPC is highly cost-effective because you only pay when a user reaches your website. It can increase SME brand visibility among the target audience.

2. Pay-per-click (PPC) 可以如何幫助到中小企?

每點擊付費(PPC)只在用戶點擊網站時收費,所以成本效益很高。而且更有效提高中小企針對在目標客群的品牌知名度。

Send It Rising: https://www.pinterest.com/pin/855895104154848308/


1.  Ledo Second Pouch Box reference: Hongkong Post

Hongkong Post placed the second pouch box ads in Hong Kong Island and Yau Tsim Mong District to promote a new special stamp, these kinds of highly populated areas can help to target young people and working people.

1. 呢度郵箱廣告實例:香港郵政

香港郵政於港島及油尖旺區放置郵箱廣告,郵箱位置人流較多,能向在業及較年輕人士推廣郵票。

 

2. Ledo Table Sticker reference: HGC

HGC placed the table sticker ads at 10 different Tin Shui Wai restaurants targeting the Tin Shui Wai public to promote their broadband service.

2. 呢度餐桌貼紙廣告實例:HGC

HGC於天水圍10間不同餐廳投放餐桌貼紙廣告推廣寬頻服務,藉此針對居於天水圍的潛在客戶。

 

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呢度廣告

Ledo is an O2O offline advertising spot platform allows people to share vacant space and turn them into valuable offline advertising spot, in order to fully utilized the idle resource in the world and restructure the traditional offline advertising industry. Vacant space could be shop window, table surface, out door wall or any idle space suitable to display advertisement. Through the platform, people can freely post their idle space to bring extra income and other people can base on time, location and price to find relevant spot for their marketing campaign in an open, transparent and intelligent manner. Ledo is rapid growth web platform startup company in Hong Kong and the market value reach to 20M Hong Kong dollars in 2017. 呢度廣告是一間數碼港培育公司,我們在香港建設了最大型的O2O廣告點租賃平台,允許人們分享閒置空間及將它們轉化成有價值的廣告點,旨在善用世界上的閒置空間及把傳統推廣行業重新定義。 廣告點可以是店鋪窗口、餐桌面或任何適合展示廣告的閒置空間。透過這個平台,人們可以自由地租出閒置空間來賺取額外收入,而需求方則可以因應時間、地點及價錢尋找最有效的廣告空間來進行市場推廣。

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