February Marketer Quick Tips and Reference!

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每月為你精選數個市場營銷知識,只需3分鐘時間,補充你每日所需要嘅市場學小知識。

  1. 甚麼廣告適合你?試用我們的A.I.智能選擇來投放地區精準及人群精準的線下廣告。
  2. Meme Marketing也許是新世代社群行銷?
  3. 呢度郵箱廣告實例:蘋果迷你倉
  4. 經典廣告重溫:Coca-Cola, 1971 – ‘Hilltop’ | “I’d like to buy the world a Coke”

2月 呢度廣告新資訊 & 廣告實例分享

1. Which is right Ads Space for you? Try our A.I. pick function to search for district-specific and target-group-specific offline Ads space for you.

We are a shared economic platform that allows customers to understand the flow, location, and audience of physical advertising locations. Watch IxCircle X LeDoAds interview to learn more about our startup story:

1.甚麼廣告適合你?試用我們的A.I.智能選擇來投放地區精準及人群精準的線下廣告。

「呢度廣告」是一個共享的經濟平台,我們令客戶可以了解線下廣告位置的人流、位置和受眾。看IxCircle 創投圈 X 呢度廣告 的訪問了解我們的創業故事:

IxCircle 創投圈 X 呢度廣告

2. Meme Marketing maybe next-generation social media marketing?

A meme (pronounced meem, not me me) generally is a concept, joke, or catchphrase that is mostly shared online for humorous purposes. It has fixed use of meaning or changing template and sometimes maybe related to image macro. With plenty of free online meme resources available, you can create memes with very low to zero cost. Many famous brands are using memes to increase customer engagement. Here’s an example: 

2. Meme Marketing也許是新世代社群行銷?

迷因 (Memes,讀作meem而不是me me) 一般是網絡上共享的概念,笑話或流行語等,多數出於幽默目的製成。有著固定用法含意或不斷變化的模版,有時還會與梗圖文化相關。網絡上擁有大量免費資源,您可以用非常低廉甚至零成本創作迷因。 許多知名品牌都在使用迷因文化來增加顧客參與度。

圖中就是一個例子:

Social Media Examiner:

https://www.socialmediaexaminer.com/how-to-use-memes-guide-for-marketers/


1.Second Pouch Box reference: Apple Storage

Apple Storage placed the second pouch box ads in the Eastern District, Kowloon City, Tsim Sha Tsui and Kowloon East to promote their service to the public in the same districts.

1. 呢度餐桌貼紙廣告實例:蘋果迷你倉

蘋果迷你倉於東區、九龍城區、尖沙咀、東九龍放置郵箱廣告,藉此向市民介紹它們位於的一站式迷你倉服務,吸引常經過附近的潛在客戶。

2. 經典廣告重溫:Coca-Cola, 1971 – ‘Hilltop’ | “I’d like to buy the world a Coke”

This 1971 spot depicted a diverse band of people gathering on a hilltop, singing together. The ad featured The New Seeker’s track, ‘I’d Like to Teach the World to Sing’, which became instantly synonymous with Coke.

See More: https://www.thedrum.com/news/2019/05/23/coca-cola-ads-8-its-most-memorable-campaigns

 

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About Author

呢度廣告

Ledo is an O2O offline advertising spot platform allows people to share vacant space and turn them into valuable offline advertising spot, in order to fully utilized the idle resource in the world and restructure the traditional offline advertising industry. Vacant space could be shop window, table surface, out door wall or any idle space suitable to display advertisement. Through the platform, people can freely post their idle space to bring extra income and other people can base on time, location and price to find relevant spot for their marketing campaign in an open, transparent and intelligent manner. Ledo is rapid growth web platform startup company in Hong Kong and the market value reach to 20M Hong Kong dollars in 2017. 呢度廣告是一間數碼港培育公司,我們在香港建設了最大型的O2O廣告點租賃平台,允許人們分享閒置空間及將它們轉化成有價值的廣告點,旨在善用世界上的閒置空間及把傳統推廣行業重新定義。 廣告點可以是店鋪窗口、餐桌面或任何適合展示廣告的閒置空間。透過這個平台,人們可以自由地租出閒置空間來賺取額外收入,而需求方則可以因應時間、地點及價錢尋找最有效的廣告空間來進行市場推廣。

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